Around the World

No company can afford to ignore global opportunities and global competition. Today’s marketing landscape must include attention to serving clients from diverse geographies, establishing a global footprint, and translating your brand experience for local cultures.

Multilogue Marketing’s founder Jan Smith has helped clients forge global connections since day one of her career. She holds an MBA in international marketing, and has traveled the world interviewing top executives, government leaders, and scientists to learn about their long-term technology visions. She has developed transatlantic custom publishing programs, fundraising efforts, and educational and business exchanges.

Global marketing requires a nuanced understanding of the work involved in establishing, nurturing, and stewarding complex partnerships. it takes care and attention to detail, as well as the ability to inspire and motivate teams to master new skills and understand changing needs in multiple locales.

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“Jan Smith is a charismatic leader who brings enthusiasm and energy to every project she gets involved with. In her time on the Board of Albany’s sister-city organization, she raised the standard for communications and awareness, leading publicity, website development, and 20th anniversary celebrations. She supported initiatives to build educational and business exchanges between universities in Albany and Tula, and created successful fundraising and tourism programs that expanded the organization’s reach. She is a smart, sophisticated professional who possesses many skills. She’ll be a boon to any organization she gets involved with.”

Jerry Shaye, CEO, Shaye Global, Chair, Albany-Tula Alliance