The Need: A privately-held, regional property corporation with multiple luxury residential apartment complexes needed to create a uniform, effective web presence to generate leads and support conversion.
Service Provided: Working with art director, guided the messaging and developed all content for corporate and six community sites.
Impact: Community apartment rental management aided by effective branding and lead generation capabilities, including links to a centralized rental inquiry system incorporated into every site. The synergistic approach enables the company to manage and measure lead generation and conversion statistics. The corporate site has established effective brand presence for multiple subsidiary companies and enabled the corporate leadership to more effectively manage public identity and court major investors and partners for deal development.