PROBLEM: Digital Learning & Innovation was a new group established in 2014 within the Provost’s office to spearhead Boston University’s advancement of innovations in digital learning pedagogy, technology, and programs. Our goal was to advance technology adoption among Deans, department heads, and faculty.
SOLUTION: As Manager of Communications, Janet was responsible for conceiving, executing, and assessing the communications strategies of the office and its constituent units. I also served as liaison for communications outreach with other marketing entities across the university.
In our first year of operation, she created a branding and messaging strategy and built our outreach channels — website, collateral, email, social media, advertisements, campus postering, and “roadshows” at each College’s faculty meetings. She promoted outreach for grant offerings, technology showcases, seminar series, new technology announcements, and training opportunities, and created a series of videos featuring faculty success stories.
RESULTS: By the end of the year, we had created interactions with over 5,000 faculty and department heads, as shown in the Annual Report below.
In our second year of operation. Janet began enlarging our communications focus. She created an outreach strategy to begin building recognition for BU’s involvement in digital learning and aided the Associate Provost of Digital Learning in publishing in the trade press and using social media. I also identified upcoming events at which our unit leaders or other members of DL&I could make presentations.
For a few examples of branded collateral, video, web, or social media, click details.
- Social Media