Building Brand, Messaging, & Outreach within Higher Ed
GUERILLA MARKETING CAMPAIGN BRINGS STUDENTS INTO SOFTWARE USAGE
Branding, Marketing Strategy, Website Development
As marketing manager for two entirely different businesses, forged positioning strategies, messaging, and brand identities, built search-optimized website, built reverse links to websites, worked with sales and leadership to establish CRM and launched first digital efforts.
Sales Support Program: Thought Leadership, Case Studies, White Papers
SEO and Optimized Content for Business School
Program consulting, SEO research, on-page optimization, content creation and curation.
Email Lead Generation Program
Audit existing program, create rationalized strategy, integrate Salesforce.com and Exact Target, and create fulfillment materials
Research Partners Brochure
Program consulting, collateral copy and production, website development, email marketing.
Consultant & Content Creator, Venture Guide, Mentor Program
Consulting, research, writing, and online publishing of 23-part Venture Guide in support of engineering students and faculty who want to commercialize technology innovations.
Search Optimization and Content Marketing Program
SEO technical audit, SEO on-page optimization strategy, reverse link strategy, content marketing program.
Websites: Messaging, Seo, Content
Program consulting, SEO research, on-page optimization, content creation and curation.
Branding, Identity, Website, Collateral For Technology Startup
Program consulting, collateral copy and production, website development, email marketing.
